No paparazzi, no physical presence, no glowing divas, and shining dresses. But the Paris Fashion week will still happen without a doubt. While the world embraces a new normal, the Paris fashion week embraces a virtual platform to make sure that the Fashion capital does not lose its charm, even amid the pandemic.
The makeover has been caused by Coronavirus and designers will now be experimenting next week with online showcases to keep clients hooked and to eventually have revenues flowing in.
Several brands have taken up the onus to make matters virtual this year. Some of the leading brands happen to be Christian Dior, Valentino among various others. They are pressing ahead with collections through a meticulously organized video schedule which would run from the 6th of July to the 8th of July.
There are many artisans in Paris who have faced the brunt of a lockdown and have witnessed a significant decrease in revenue because of the lockdown. Even if virtual, the onset of the Paris Fashion Week has brought in a breath of respite for textile suppliers and artisans who have been going through a rough phase lately.
Paris hosts multiple fashion weeks which generates somewhere around 1.2 Billion Euros for the local economy every year. These are estimates given out by the Federation Grouping Couture houses.
At a Haute Couture week, a select club of designers will display unique handmade outfits that would be regarded at the latest trend in fashion.
Will this new style of the Paris Fashion week be deemed as a damper or would some aspects of its virtual platform allow newer avenues to experiment with creativity and fashion is to be seen.