Now fair skin ads may be a punishable offence!

Ban on Fair Skin Ads

The Health and Family Welfare Ministry has drafted and proposed an amendment to the Objectionable Advertisements Act, 1954 (Act). The Act amongst other things pertains mainly to promotion and advertisement of magic remedies and drugs for defined ailments, special conditions, and disabilities. Some of the defined categories are fair skin, enhancing sexual prowess, curing stammering, women infertility, greying of hair and premature aging. The proposed amendment demands stringent action against the violators of the Act and has proposed jail term up to 5 years and a fine amounting up to…

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