Roku’s Labor Efficiency Rose 34% Since 2021—Analyst Sees More Gains Ahead

Needham’s analyst Laura Martin maintains Buy rating for Roku (ROKU) and raises price target to $100, citing improving labor productivity metrics and expected positive trajectory with new CFO. ROKU’s revenue-based labor efficiency grew 34% over 3 years, behind only Amazon and Meta Platforms.

Latest Ratings for ROKU

Date Firm Action From To
Feb 2022 Morgan Stanley Maintains Underweight
Feb 2022 Benchmark Maintains Buy
Feb 2022 Guggenheim Maintains Buy

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