Spotify defended its $11.99 subscription price on its Q1 earnings call and signaled that price hikes are now a strategic option, as the company eyes long-term revenue growth despite rising inflation and stiff competition from Apple and YouTube Music.
Spotify Defends $11.99 Price Tag, But Executive Says Raising Prices Is Now ‘Part Of Our Toolbox’ — Can Music Escape The Inflation Gauntlet?
